Stand out

OUR COMPANY

Authentically Made in Italy

Our company is all made in Italy. It was born in Piedmont, at the confluence of the Alpine valleys that have marked the history of Italian skiing in recent years: the Upper Chisone Valley and the Susa Valley.

Our story developed out of the collaboration of a group of ski instructors, coaches, and national instructors with long experience on ski slopes. Only people who live on the snow 365 days a year, in fact, can 'sew' an outfit at the highest level on to their shoulders.

As a small artisan company, we have managed over the years to win the trust of professionals in the sector and our growth has always kept customised production at the centre of our output.

Our guiding principle, from when we started to the present day, has always been our passion for the world of skiing. The dedication, commitment and putting yourself to the test that are typical of this sport are also part of our philosophy and our way of working. And above all, we share them with our customers, who are at the heart of our every activity.

OUR VALUES

Start from people to attain excellence

AUTHENTICITY

In our everyday actions we always try to do what is most proper, not what is easiest.

CARE

Care in what we do and care for people. We see the world that surrounds us as a place to share.

EXCELLENCE

We want to surprise you. We have the enthusiasm, speed of execution and the know-how we need to do so.

SYNERGY

We listen to others and are keen on learning. We believe in the strength of building something together.

THE BRANDS OF THE HEY WORLD

A single brand for two collections. The Hey PRO collection, designed for athletes, instructors, ski schools and performance. The HEY collection, "From the Mountains to You!", from the athletes\' mountains to you! A collection dedicated to ski and snowboard lovers. When Italian design meets attention to detail and the most innovative technical solutions, it is impossible not to stand out.

The HEY premium brand developed for ski schools. A brand that makes uniqueness its most important feature. Every HT outfit is designed together with the customer and offers everything needed to achieve high level performance.

From the Hey experience, which has been collaborating with ski professionals for more than 10 years, Hey Professional Workwear is born, a line designed to meet the needs of snow technicians that combines design and safety, to offer a product that can support the best professionals.

Are you a school or a ski club?

LET’S START WORKING TOGETHER

Proud to have been chosen by the best schools and ski clubs in Italy and Europe.

Historical realities, authoritative schools, national instructors who have trained the best skiers of yesterday, today and tomorrow.

CONTACT US