Stand out


The Hey world

  • Personalised outfits and accessories for Ski Schools and Ski Clubs, from today for all snow lovers too.
  • A brand born in the Olympic mountains.
  • A company that relies on the essential contribution of the great snow experts to design the best outfits for racing.
  • Authentic Italian style, innovative solutions, unique design.


Creating value for people and performance

"However good the materials and advanced the technologies, in the end it is always men and women, with their service, warmth, and cheerfulness, who create the added value that makes the difference."

Discover the HEY Collection


Authentically Made in Italy

Our company is all made in Italy. It was born in Piedmont, at the confluence of the Alpine valleys that have marked the history of Italian skiing in recent years: the Upper Chisone Valley and the Susa Valley.

Our story developed out of the collaboration of a group of ski instructors, coaches, and national instructors with long experience on ski slopes. Only people who live on the snow 365 days a year, in fact, can 'sew' an outfit at the highest level on to their shoulders.

As a small artisan company, we have managed over the years to win the trust of professionals in the sector and our growth has always kept customised production at the centre of our output.

Our guiding principle, from when we started to the present day, has always been our passion for the world of skiing. The dedication, commitment and putting yourself to the test that are typical of this sport are also part of our philosophy and our way of working. And above all, we share them with our customers, who are at the heart of our every activity.


Start from people to attain excellence


In our everyday actions we always try to do what is most proper, not what is easiest.


Care in what we do and care for people. We see the world that surrounds us as a place to share.


We want to surprise you. We have the enthusiasm, speed of execution and the know-how we need to do so.


We listen to others and are keen on learning. We believe in the strength of building something together.


A way of living

HEY was born in the Olympic mountains, between the Upper Chisone Valley and the Susa Valley. In 2006 these mountains hosted the Winter Olympics in 2006, framing the achievements of world-class athletes and forging fashions and trends. The glory and enthusiasm of those days have remained in our hearts and in the hearts of the people who inhabit these mountains and live them in every season.

That's why, in giving our best, we hope to transmit to you, through our outfits, the same lively and dynamic spirit of those days: a spirit of competition and healthy rivalry, but also of celebration and coming together. A spirit of champions.

This is what we want to offer you: champions’ outfits for champions’ experiences.


Style and innovation

Style and innovation are two essential elements of our brand. Like form and substance, they complement each other and evolve hand in hand in a constant effort to improve. They are the two sides of the same coin. Our coin.

When Italian design meets attention to detail and the most innovative technical solutions, it is impossible not to stand out.

Style: an unmistakable character

Style is personality, character. It expresses the desire to leave a mark, to show the world who we really are through a very clear statement. It makes us uniquely recognisable.

HEY garments represent the discerning combination of a strong character with typically Italian elegance.

Innovation: the details that make the difference

Detail and technical research are the keywords for the creation of our products.

An approach enhanced by ongoing collaboration with sports professionals, to offer a result of the highest level that ensures maximum comfort and maximum performance.


A single brand for two collections. The Hey PRO collection, designed for athletes, instructors, ski schools and performance. The HEY collection, "From the Mountains to You!", from the athletes\' mountains to you! A collection dedicated to ski and snowboard lovers. When Italian design meets attention to detail and the most innovative technical solutions, it is impossible not to stand out.

The HEY premium brand developed for ski schools. A brand that makes uniqueness its most important feature. Every HT outfit is designed together with the customer and offers everything needed to achieve high level performance.

From the Hey experience, which has been collaborating with ski professionals for more than 10 years, Hey Professional Workwear is born, a line designed to meet the needs of snow technicians that combines design and safety, to offer a product that can support the best professionals.

Are you a school or a ski club?


Proud to have been chosen by the best schools and ski clubs in Italy and Europe.

Historical realities, authoritative schools, national instructors who have trained the best skiers of yesterday, today and tomorrow.